NEW BRAND IDENTITY AND DEVELOPMENT PLANS
October 2, 2012
Menzies Hotels, one of the UK’s leading independent hotel groups has launched a brand new look, feel and vision across its portfolio and unveiled details of an impressive redevelopment plan for 2012.
The simple but impassioned core ethos of; ‘You’re in a good place’ has be created to run throughout all elements of the business. It will be particularly prominent in the areas of; breakfast, welcome and farewell, bedrooms, business services and leisure stays – the crucial elements identified by guests of Menzies Hotels that make up an enjoyable hotel experience.
A new brand identity has also been designed which features a modern logo in blue and gold, new signage for both external and internal usage, fresh new brochures and a cleaner, easier to use website featuring great offers.
Niall Geoghegan, Chairman, Menzies Hotels commented; “Menzies Hotels aims to be one of the UK’s leading hotel brands, offering an experience that is so consistently good, relaxing and friendly that it feels like home. Our new messaging; “You’re in a good place is a really important phrase in delivering this and will sit right at the heart of everything we stand for and in every communication with guests, no matter how big or small.”
Throughout 2012, Menzies Hotels will also be investing around £7 million into its portfolio with a variety of redevelopment projects.
This includes a £2.2 million refurbishment at its flagship property; Menzies Welcombe Hotel, Spa & Golf Club in Stratford-upon-Avon, a £1.1 million investment at both Bournemouth properties; Menzies Carlton and East Cliff Court as well as significant investment to the bedrooms at Menzies Prince Regent in Chigwell and Menzies Cambridge.
Most recently, the hotel group has unveiled a brand new breakfast menu, developed following an extensive review of its current offering and feedback from guests who were able to trial it before it was officially launched last month.